
Mission Statement:
At Koncept Kreations, our mission is to provide unparalleled execution in creating bespoke interiors that reflect the unique style and personality of our clients. We strive to deliver a seamless, hassle-free experience that is tailored to your specific needs and preferences, while using only the finest materials and craftsmanship to ensure the highest quality results.

Vision Statement:
Our vision is to be the premier execution-driven company, known for our exceptional attention to detail, unwavering commitment to quality, and unparalleled customer service. We aim to exceed our clients' expectations by creating bespoke interiors that not only look stunning, but also feel comfortable, functional, and livable. We believe that true luxury is about both aesthetics and execution, and we are dedicated to delivering on both fronts with every project we undertake.

The Texture Man of India - Mr. Kranti Anand - Founder
Having 30 year-experience in the interior industry, Mr. Kranti has a vast knowledge of everything interior. For the last 10 years, he has specialized in the niche of Polished Plaster. Starting out as a national distributor for Armourcoat in India, he has now founded ARRCOAT. He has amassed a network which expands well beyond to international waters. Over the last decade he has become the highest grossing contractor of polished plaster, and now with a brand like ARRCOAT, the news is hitting the country like wild fire, with orders coming from every curve of the country. With Project ARRCOAT - He envisions to not just have a mark of India in the world of texture paints, he wants to help Indian vendors and contractors of texture paint to focus more on the product and its application than on the logistics of getting polished plaster from abroad. With a clientele that expands from DPA to DLF, from Cherry Hill to Ambience - ARRCOAT will soon be seeing its entry into the Indian Market in a much bigger scale.
Professionals

Mr. Arvind Pandey
Head of Texture & Application

Ms. Shabnam Ahmad
Sales Head

Mr. Kranti Anand
Interior Experts
We selected Exertion Architecture because of exertion rigorous design background and education, and for her construction management skills. The team exceeded our expectations and emerged as leaders of our project’s multi-layered team.
Working with exertion team was a pleasure. They balanced the architectural vision and the project realities beautifully, had a deep understanding of our priorities, and operated responsively and professionally to all matters.